One Direction Gets Global Toy Deal With Hasbro; Lee 'Scratch' Perry Has His Own Figurine

Artists of all ages and genres are getting into the toy business, as near-polar opposites such as boy band One Direction and influential reggae and dub artist Lee "Scratch" Perry are both getting dolls.

Simon Cowell's Record Label Sued Over Hot Boy Band One Direction

One Direction's set of toys comes via a global partnership with toy manufacturer Hasbro, which will be curating a collection for sale around the world with the exception of the U.K. and Ireland, according to Music Week. The line will include fashion dolls and mini figurines of all five members of the group, which was forged in the fires of Simon Cowell's The X Factor during the show's seventh season.

The collection is set to go on sale in the fall of 2012, with a line of games promised as well.

One Direction Jump Up Social 50, But Justin Bieber Still Social Media King

"In the short time since the group's debut, One Direction has captured the hearts of many young fans across the world," said Hasbro, Inc. chief marketing officer John Frascotti, in a statement. "The band is poised for continued and increasing global success. We are excited about the opportunity to provide One Direction's very enthusiastic international fan base with a diverse product line that captures the essence of the band members."


In unrelated yet similar news, reggae pioneer Lee "Scratch" Perry is getting his own vinyl figurine, created by multi-instrumentalist Archer Prewitt from The Sea and Cake -- who also moonlights as a freelance cartoonist -- according to a Pitchfork report. The Perry doll is available through online retailer Aggronautix, which has a bit of a track record with selling these types of things; the web site has "throbbleheads" of J. Mascis, Andrew W.K. and Roky Erickson available, as well as a figurine of Allen Ginsberg, among others.

Perry's doll is only available as a limited edition, 1,000-unit run, and has been imported from PRESSPOP in Japan. It features adjustable arms and head, and has a cloth hat to go along with gold jewelry around its neck and a lighter and a microphone in its hands. The figurine comes in a package deal along with the new documentary "The Upsetter: The Life and Music of Lee 'Scratch' Perry." It's available for order now, and ships in July.


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.