The Orwells, A-Trak Top Billboard & Clio Music's Top Commercials, Powered by Shazam
Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. This month's chart covers all of January 2015 as well as Super Bowl Sunday (February 1). Super Bowl-specific commercials include only corresponding data for the week preceding and following the event (through Feb 8). Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.
Since The Orwells' "Who Needs You" was first released in September 2013 (shortly after most of the band members graduated high school), the rock band signed to a major label (Atlantic), gave a weird and memorable performance on The Late Show With David Letterman and released their second album, Disgraceland.
But after being featured in a commercial for Apple's iPad, "Who Needs You" has received a second life, jumping 5-1 this month on Billboard & Clio Music's Top Commercials chart, led by a 99 percent increase in streaming (with 540,000 U.S. streams in the tracking period, according to Nielsen Music) and a 68 percent increase in Shazam tags.
At No. 2, A-Trak and Milo & Otis blast in with "Out the Speakers," a Super Bowl spot for Mountain Dew Kickstart. In the ad, the Kickstart drink jolts a few bored gamers (and several inanimate objects) into dancing, soundtracked by the song (which features Rich Kidz). The track, out since last May, rose 14-10 on Hot Dance/Electronic Songs following the commercial's debut, also debuting on the Hot 100 (No. 98). "Out the Speakers" logged 2.5 million U.S. streams in the tracking period.
As Budweiser continues to make its Clydesdale and puppy commercials an annual part of the Super Bowl, the brand has also made a tradition of launching songs to added prominence. Last year, Passenger's "Let Her Go" shot to No. 1 on Hot Rock Songs and No. 5 on the Billboard Hot 100 following its use in a Budweiser Super Bowl commercial. In this year's "Lost Dog" spot, the puppy goes missing only to be returned home by its Clydesdale friends, the commercial features a slow, melancholy cover of the Proclaimers' "I'm Gonna Be (500 Miles)" by Sleeping at Last (the project of singer/songwriter Ryan O'Neal). The cover ranks at No. 5 on Billboard & Clio Music's Top Commercials chart, with 36,000 downloads sold over the tracking period. The song also re-entered Hot Rock Songs at No. 12 and debuted on the Billboard + Twitter Emerging Artists chart at No. 2.
At No. 13, Mozella (singer/songwriter Maureen McDonald) debuts with "Love Is Endless," featured in McDonalds' spot Archenemies (the animated ad shows notable rivals playing nice, like the Democratic donkey and the Republican elephant, or Dorothy and the Wicked Witch of the West). The track was released almost five years ago, on Mozella's The Love EP in 2010. Mozella's music has been featured in numerous ads and television series; she also has several notable songwriting credits including Miley Cyrus' "Wrecking Ball" and Madonna's "Living for Love."