When Big Machine pulled the singer's catalog from Spotify, it resulted in a public back-and-forth over nothing less than the future of the music business.
Round 1: Taylor Swift's label Big Machine pulled her catalog from Spotify on Nov. 3. "I'm not willing to contribute my life's work to an experiment I don't feel fairly compensates [creators]," the singer explained.
Round 2: The streaming service didn't duck the defection. "We love Taylor Swift," the company wrote in a blog post, reminding readers it pays out "nearly 70 percent" of its revenue to rights holder.
Round 3: U2's Bono defended Spotify at a Nov. 6 tech conference, but said transparency is a problem. If artists can monitor their activity and "get paid [by] direct debit," the music business can thrive.