Amazon.com has introduced Amazon Music Notes, an editorially-driven Web offering intended to drive music sales, Amazon Prime adoption and book purchases. The move comes amid a larger rebranding effort by the Seattle-based retailer under the new Amazon Music umbrella, uniting mobile apps, a desktop streaming player, and an integrated MP3 store under one name.
Amazon used Tumblr as its publishing platform for Music Notes, allowing users to pass around the site’s daily music news, interviews with music figures, video clips and other interactive content. The site also features the backward-looking “Amazon Essentials,” a series of stories about iconic albums of the past such as Bruce Springsteen’s “Born In The U.S.A.” and Prince’s “Purple Rain” -- a feature well-suited to the patchy Prime Music streaming service, which is heavy on catalog albums and features nothing released in the past six months. In addition, Music Notes includes the “Amazon Book Club” feature in which an artist discusses a favorite volume. Most, if not all, of the items feature links to purchase or stream relevant content.