Even as Sirius XM has bounced back from its financial troubles of past years to build the second largest entertainment subscriber base in the United States -- with over 70 influential music channels -- it has always privately resented not always being given full credit as a supporter of newsongs and emerging talent. The kind of talent that emerges on YouTube these days.
Over at YouTube, the world’s most important and largest music distribution platform also has a perception challenge. It would like to be seen more as a serious media brand for advertisers working with major media brands. Media brands like Sirius XM. Sirius XM, which now has more than 26 million subscribers in the U.S., is second only to Netflix in entertainment, which had over 33 million subscribers at the end of 2013.