The Champagne corks have popped. The principals have taken a victory lap. And the Beats team even has gone shopping, with the newly richer-than-rich Jimmy Iovine wading into the bidding for the NBA's Los Angeles Clippers and Dr. Dre reportedly buying a $50 million Los Angeles mansion from New England Patriots quarterback Tom Brady and his supermodel wife Gisele Bundchen. But there still is plenty of work ahead for the lawyers and accountants, as they begin ironing out the details of the Apple-Beats deal in earnest - a process that could drag on until fall. Meanwhile, at Apple HQ in Cupertino, Calif., preparations are underway to welcome a very different kind of company. Billboard analyzes some of the biggest challenges ahead for the merged venture.
1. Who runs music?
The lackluster performance of iTunes Radio to date helped convince Cue that the company needed to look outside for help in thinking through the music streaming market, according to several sources, who requested anonymity commenting on the deal. "No one owned responsibility for iTunes Radio," says one source. To help address that challenge, Iovine will need to step in and take ownership of Apple's entire music strategy, these sources suggest. But it's unclear how his portfolio will mesh with that of vp iTunes content Robert Kondrk, who has been overseeing the company's music business.