James Murphy, Beck, St. Vincent jump on java brand trend
Are coffee brands becoming the new celebrity clothing lines? James Murphy, Beck and St. Vincent have all recently joined the list of musicians releasing their own signature blends with hip coffee companies.
"I love coffee. I sometimes get excited at night thinking of the coffee I'll get to drink in the morning. Coffee is a reason to wake up," says Annie Clark (aka St. Vincent) of her new signature Chicago-based blend, Bring Me Your Mugs, with Intelligentsia Coffee, available at its stores in Chicago, New York and Los Angeles. Says Clark of the brand: "I have stood at their counter waiting for my order, like a fan waiting for a show."
Murphy's espresso, House of Good, can be picked up at select Blue Bottle locations, and Beck's limited-edition L.A.-based blend sold out at Handsome Roasters Coffee in February in a matter of weeks. What's in it for the artists is that they get promotion at the coffee companies' locations (on a cooler, smaller scale than Norah Jones CDs at Starbucks.) Clark's recent self-titled album is available for purchase at the same Intelligentsia locations where her fruit-forward, Costa Rican coffee is available.