Disney Gets Into EDM, Overtakes Interscope in Album Market Share

The surge is almost entirely due to Frozen, which is in its 12th week at No. 1 on the Billboard 200 and the year's biggest-selling album (2.1 million copies). Though market share has long been one of the industry's favorite barometers of success, a single album can have a big impact on a label's standing because of the continually shrinking album market. For instance, the success of Adele's 21 helped make Columbia the only label with a market share greater than 10 percent in 2011 and 2012. In 2010, its was 7.8 percent.

Bunt says he's not touting DMG's numbers at Disney's Burbank, Calif., offices, however: "We don't talk about market share. We're trying for the best batting average."

Future Squeaks By Iggy Azalea on Billboard 200, 'Frozen' Still No. 1

On deck at DMG, which includes Disney and Hollywood Records, are Pretty Little Liars star Lucy Hale, whose album Road Between is out June 3, and Bella Thorne, whose Call It Whatever is due June 24. And boy band R5 will record a follow-up to its debut, Louder, after a tour-ending June 10 performance on ABC's Good Morning America.

Aware that synergistic efforts have a payday beyond SoundScan reports, DMG continues to work tie-ins with other Disney divisions. "Fire N Gold," a song from Bea Miller, the 15-year-old singer whose Young Blood EP debuts at No. 64 on the Billboard 200, will air in an ABC Family summer promotion. The Disney Channel and Disney XD will plug Dconstructed the week of May 5.