Robert "FX" Sillerman's SFX Entertainment, Simon Cowell's Syco Entertainment, and mobile service provider T-Mobile have partnered to launch a new TV show, "Ultimate DJ," which aims to cover electronic music culture while presenting up-and-coming DJs and producers.
Syco Entertainment, which includes the "X Factor" and "Got Talent" TV franchises in addition to artists like One Direction and Susan Boyle in its record label Syco Music's roster, developed the series with SFX, the largest global producer of electronic music-focused live events (including Tomorrowland, Sensation, and Rock in Rio).
“Bringing EMC to the world is our goal,” Sillerman said in a statement. “And building a TV franchise in the USA is a key part of that strategy. It’s always exciting to work with Simon Cowell, and the creative power of the Syco organization is undisputed."