Simon Cowell's 'Britain's Got Talent' Wins Saturday Ratings Battle, Audience Drops

Simon Cowell of 'America's Got Talent.'

Simon Cowell's "Britain's Got Talent" topped the Saturday-night ratings in the U.K. again with an average of 9.31 million viewers, according to ratings data. 

However, the figures were down about 1.8 million from the prior week's season-eight launch episode of the ITV talent competition, which became the highest-rated season opener ever for the show. The season opener had drawn 11.1 million viewers on average.

The second episode attracted 45.5% of British homes watching TV at the time. The show featured a young knife thrower and a teenage singer, among others. 

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In the same time slot, the BBC aired a show called Pointless Celebrities, which averaged 3.73 million viewers.

BGT also was the U.K. show drawing the most tweets Saturday night with 111,000, or a peak of 4,172 per minute.

ITV late last year struck a deal to bring back Cowell's BGT and The X Factor for three more seasons. While the latter has seen declining ratings in recent years, BGT continues to be the highest-rated entertainment show on British TV.

Beyond Cowell, its judges are Amanda Holden, Alesha Dixon and David Walliams. 

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