Vevo and Yahoo Extend Content Partnership

A detail of the Vevo page on Yahoo Screen

Yahoo Screen, the tech company's trending video portal, has extended its partnership with Vevo, the companies announced today. The deal brings Vevo content, including music videos, live performances and original content to the Yahoo site. Content is currently available in the U.S. and Canada on desktop computers and will open into the U.K., Germany, France, Spain, Italy and mobile apps within a few weeks.

“Yahoo has the potential to be one of our largest partners," said Vevo CEO Rio Caraeff in a statement, "and our launch across Yahoo Screen and, soon in more countries and on more platforms, is a big win for viewers who want to watch their favorite music video programming anytime and anywhere.”

International Power Players: Rio Caraeff, Alexander Kisch

The portal is organized into genres -- alternative, world music, soundtrack, etc. -- as well as 'New Releases' and 'Vevo LIFT,' a section focused on rising artists sponsored by McDonald's. Late last month, Yahoo Screen was made available to Roku users, extending the platform's reach by something like 8 million-plus eyeballs, according to the company.

Vevo views were up by a third last year, with the fastest-growing mediums (smartphones, tablets, and internet-connected TVs) driving most of that expansion.

Last week we learned that Dreamworks wanted a piece of the company. Looks like they're not the only ones.