Bozoma Saint John, former head of Pepsi-Cola North America’s music and entertainment marketing group, has joined Beats Music as its new senior vice president, head of global marketing. Effective April 14, Saint John will lead marketing strategy, brand collaborations (with AT&T, Target, Chevrolet and others) and align with sister company Beats Electronics, among other duties. She will report to Beats Music CEO Ian Rogers and be based out of the company’s Santa Monica headquarters.
A well-known presence in music industry circles for Pepsi’s sponsorship of key events like the Grammys, Super Bowl, MTV Video Music Awards, IHeartRadio, CMA Awards and FanFest and Billboard’s Summer Beats music series, Saint John often ran in the same circles as Beats By Dre executives like Rogers, co-founder Jimmy Iovine, chief creative officer Trent Reznor, president-COO Luke Wood and exec-VP marketing Omar Johnson. “You find a lot of brands who are in the pop culture space are always in the same places, really,” she says. “We got to talking about what the opportunity could be for me at Beats Music, and how I could help with their vision and bring it full circle,” she says.