EDMbiz Returns to Vegas in June, Bigger Than Before

EDMbiz returns to Las Vegas this June bigger than ever. What began as a somewhat experimental confab by Insomniac Events in the run-up to their flagship Electric Daisy Carnival festival in Las Vegas is now a fixture on the industry calendar. This year’s event runs June 17 – 19 once again inside The Cosmopolitan Hotel in Las Vegas. In addition to three days of panels featuring professionals from across dance music, EDMbiz will add a trade show along with the Dick Clark Productions-produced EDM Awards, first announced last year.

“This year’s going to be taking it to another level,” Insomniac CEO Pasquale Rotella tells Billboard. “In America we haven’t had a proper dance music conference. People go to [Miami’s] Winter Music Conference but it’s a different thing. People mostly go to the clubs and party and set up their own meetings. We’ve had success with people mingling at the conference.

Scheduled for Thursday, June 19 at a venue yet to be announced, the award show will feature so many awards there won’t be time to present them all during the ceremony, according to Rotella.

Concurrent to the days of panels will be a trade show exposition, designed to provide display space for Insomniac’s brand partners as well as interested auxiliary companies (from merch manufacturers to audio companies) to show off their wares in a trade show-like forum. Vendors for this first-ever EDM expo are still being confirmed.

The first two EDMbiz events took on their own ad hoc themes. 2012 was all about debating the merits of selling out and the monetary value of EDM as a sub-industry. That point was moot in 2013 as SFX and LiveNation were both on a buying spree that many established EDM brands (Insomniac, Beatport, etc) were happily benefitting from, so most panels instead addressed the many growing pains of an exploding scene without questioning its financial legitimacy.

While it remains to be seen what the prevailing mindset of this year’s conference will be as keynote speakers and panelists have yet to be confirmed, it’s likely that the consolidation of the industry’s key players by a few corporate entities will be a source of discussion and debate.