How the Grammys Were Consumed Across Media (From the Magazine)

8.2% -- 13.8 million tweets were sent about the Grammys in the United States, an 8.2% increase over last year.

147% -- Kacey Musgraves’ "Same Trailer Different Park" rises 81-28 on the Billboard 200, up 147%, with 10,000 sold.

635% -- Streams of “Another Star,” which Daft Punk performed with Stevie Wonder, increased by 635% on Spotify—more than any other song performed at the Grammys.

3,280% -- Taylor Swift’s “All Too Well” garners a 3,280% increase, jumping from less than 1,000 downloads to 18,000.

GRAMMY NOMINEES & PERFORMERS WITH THE BIGGEST SPIKES ON SPOTIFY

(increases in streamed tracks from Sunday to Monday)

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• Daft Punk: up 205%
• Paul McCartney: up 126%
• Kendrick Lamar: up 99%
• Taylor Swift: up 67%
• Macklemore & Ryan Lewis: up 65%

TIVO'S TOP MOMENTS

Three of the top five most-rewatched came in the first hour

1. 9:19 p.m. -- P!nk performs in acrobatic fashion (she’s even dressed like an Olympic gymnast) while singing “Try.”
2. 8:44 p.m. -- Chicago is joined by Robin Thicke to perform a medley of the band’s top hits.
3. 8:33 p.m. -- Katy Perry performs an eerie version of “Dark Horse” with Juicy J.
4. 10:25 p.m. -- Daft Punk, Pharrell and Nile Rogers perform “Get Lucky” with Stevie Wonder.
5. 8:16 p.m. -- Lorde sings her Grammy-winning song “Royals.”

MOST TIVO'D ADS

1. 9:54 p.m. -- Pepsi’s pre-Super Bowl Halftime Show spot
2. 9:39 p.m. -- Disney’s “Maleficent” movie
3. 9:29 p.m. -- MasterCard’s second Justin Timberlake fan spot
4. 8:54 p.m. -- Target’s Timberlake album spot with fans
5. 11:03 p.m. -- Target’s Janelle Monáe album spot

TV ratings compiled and supplied by Nielsen. Twitter data courtesy of Nielsen Social Guide. Sales according to Nielsen SoundScan. All times are EST.