Billboard caught up with Lyor Cohen, the former Warner Music head and founder of new music venture 300, at Midem hours after he had made a major announcement during his Keynote Q&A concerning a new partnership with the massive social media platform Twitter. Here, Cohen discusses the new venture, his specific role and the symbiotic nature of the partnership.
Billboard: Please explain what the new partnership with Twitter is about.
Lyor Cohen: We're in the business of discovering artists. We recommend to the entire artist community to engage with Twitter and not just tweeting, but also photos and videos. And we are going to work with Twitter, with their immense data, to help create tools that help artists get discovered and that's what we're doing. Twitter values the creative community in such an unbelievable way and has not gotten the credit for the amount of artists they have helped discover. The partnership is to create tools for the creative community that allows more artists to be discovered and more successful.