As part of Billboard’s Latin Music Conference’s 25th anniversary celebration, Billboard has partnered with the CLIOs to expand its annual Latin Music & Marketing Awards, with entries officially opening today.
The groundbreaking awards, which honor the integration of music and marketing among agencies and labels, will now be expanded to nine categories, up from its original four, and will be judged by a panel of senior executives representing top U.S. advertising agencies, brands and Billboard. The entry and judging process is being powered by the team behind the CLIO Awards, the world’s most recognized international awards competition for advertising, design, interactive and communications.
The Latin Marketing & Music Awards will take place during the conference April 21-24 at the JW Marriott Marquis in Miami. The week's events will culminate with the 25th anniversary of the Billboard Latin Music Awards on April 24.
In response to the increased importance of brands as partners in Latin music tours, videos and albums, the marketing awards were created four years ago and are the only awards in the marketplace that reward artist-driven and music campaigns in the Latin market.
“Billboard prides itself on being on the cutting edge of music and the music business, and these awards recognize a changing environment in which brands, marketing and advertising are essential partners to artists, labels and music,” says Leila Cobo, executive director of Latin Content and Programming for Billboard. “Having the experienced team at the CLIOs power these awards underscores how important they are to the industry.”