The following excerpt is from Billboard magazine's special Sports & Music Package which examines how music can play a larger role in the nearly $14 billion brands will this year spend on sports. This special section includes "The Big Scores," a story on music's role in this summer's World Cup; NBC's plan to use music extensively in its Winter Olympic Games coverage; and a special Billboard Sports & Music Roundtable with CAA's Tom Worcester, Columbia Records Agency's Brian Nolan, ESPN's Kevin Wilson, NFL's Sarah Moll, Coca-Cola's Joe Belliotti and GMR Marketing's Casey Gartland. You can pick-up this issue here. Subscribe to Billboard here.
With Super Bowl XLVIII coming to New Jersey's MetLife Stadium, the biggest sporting event of the year will effectively be in New York's backyard. That's why music events around next year’s Super Bowl will reach a record volume of activity. Leading the pack will be the National Football League and VH1, who've teamed to host six concerts in the week leading up to the big game — one for each of New York City’s five boroughs, plus a show in New Jersey on the eve of the Super Bowl’s kickoff. The VH1 Super Bowl Blitz will start Jan. 27 in Queens, followed by stops in The Bronx (Jan. 28), Brooklyn (Jan. 29), Manhattan (Jan. 30), Staten Island (Jan. 31) and Jersey (Feb. 1).
Though VH1 is still in the process of booking talent, previous Super Bowl shows arranged and aired by the network have included Maroon 5, Rihanna, Mary J. Blige and Train. The New York-area shows will all be indoors (after all, the Farmer’s Almanac is calling for a “cold, wet and white” East Coast winter in 2014), and will be “significant underplays” (i.e. playing smaller venues than artists normally would) for each of the acts, says Rick Krim, the network’s exec VP-talent and music programming.