“From the day I joined Vevo with a mandate to expand the video platform’s global presence, a launch in Germany was my top priority,” said Nic Jones, senior vp, international. "It took us two years of hard work to get to this day, and I couldn’t be more thrilled."
Vevo's Berlin office is led by Tina Funk.
Vevo is teaming with local and global stars to offer exclusive content to German users via a “31 Originals” campaign. The firm will exclusively premiere "new programming from a carefully curated selection of German artists and international superstars each day throughout October," it said.
On Tuesday, popular German hip-hop group Fettes Brot kicked off the campaign with the world premiere of its new video “Kannste Kommen.” On Wednesday, the service will feature the world premiere of Britney Spears' “Work Bitch.” But the first day of Vevo in the German market also showed that the service isn't quite fluent in German yet. The launch news blog post and its URL misspelled the German word for "welcome." Instead of "Willkommen Vevo!" it said "Wilkkommen Vevo!"
While German media reports and most social media reactions from consumers didn't seem to notice or care, one Twitter user pointed out another small German language error elsewhere on the local site. He wrote -- in German: "Great that you are in Germany now, but you don't know German yet, right?"
Vevo is a joint venture of Sony Music, Universal Music Group, Google and Abu Dhabi Media.