The last time Kanye West played Adult Swim’s annual upfront party, it was 2008 – and on the same night he played a topless fashion show for Casio G Shock, causing him to arrive two hours later than promised. The show ran well past the 1 a.m. mark, but few left the packed crowd to catch Kanye in his “Stronger”-era prime.
So it was almost shocking when West went on at 10:40 p.m. Wednesday night for his Adult Swim return, just 10 minutes after he was scheduled and amid rumors that the rapper had to be in the building by 10:15 per contractual obligations resulting from the 2008 appearance. Jason DeMarco, Adult Swim’s VP of marketing and promotions, says there were no formal arrangements to ensure West’s prompt arrival, just that “he’s sort of a different artist since last time. He’s toured the world with Jay-Z, and I think he himself has grown his stage show and performance. I think he’s gotten to point where he’s a consummate professional when it comes to his stage show, so we weren’t really worried.