Q Prime Goes to Reddit to Answer Questions about Led Zeppelin, Metallica, More

Q Prime co-founder Peter Mensch behind the wheel during a Q&A on Reddit. A photo with a sign that says “Reddit” is one way AMA participants provide proof of identity required by Reddit for an “Ask Me Anything” Q&A.

Reddit users found out Thursday that Led Zeppelin is unlikely to reunite and tour, Jimmy Page is selecting never-before-heard material for the upcoming Led Zeppelin box set and Led Zeppelin's music "is up for discussion" to be added to on-demand streaming services. These insights were shared in a Q&A on tech-heavy social news website Reddit while Q Prime co-founder Peter Mensch drove a small Q Prime contingent to Bethlehem, Pennsylvania to see the Q Prime-managed rock band Dawes. 

Q Prime alerted Reddit Thursday afternoon that it was accepting questions on an AMA, or "Ask Me Anything." A variety of people -- most unknown, some well known -- answer questions at Reddit's AMA. Earlier this week former professional baseball player Jose Canseco and NASA deputy administrator Lori Garvor fielded questions. "We are a music management company that represents such acts as Metallica, Red Hot Chili Peppers, Josh Groban, Dawes and others," the headline reads. "Ask us anything." Reddit users obliged Q Prime's request to "Ask us anything" by enquiring about everything from Metallica, another Q Prime-managed band, to add hypothetical scenarios ("Would you rather fight 1 horse sized duck or 100 duck sized horses?").

Among the revelations in the AMA:

-- A Led Zeppelin reunion is unlikely. " Does your gut tell you if Zeppelin will ever reunite and tour or play another show ever again?" one person asked. "Honestly, my gut tells me they won't," Q Prime replied. 

-- Led Zeppelin guitarist Jimmy Page is busy finding never-before-heard recordings for an upcoming Led Zeppelin box sets and has made "no progress" on his forthcoming solo album. Each album's cover art will be the original cover art. Artist Shepard Fairy, who created the artwork for Led Zeppelin's recent Celebration Day release, "is not involved." Some of the box sets "will come out later this year" but "time is a fungible thing" with Led Zeppelin. 

-- The addition of Led Zeppelin's catalog to on-demand subscription services is "up for discussion." Earlier this year Q Prime was said to have been shopping exclusive rights to Led Zeppelin's catalog to various on-demand services. Sources told Billboard they expect the band's music to available for streaming early this year but apparently no deal has been reached months later. 

-- Radio still matters. " In the age of radio becoming less relevant, what is the best approach as an artist to garner more fans in place of radio?" one person asked. Q Prime's brief answer: "Radio"

-- The "dumbest request" ever received from an artist came from AC/DC. "I was in London. They were in Paris. (Drummer) Phil Rudd wanted hot water because his kettle was broken. He called at midnight to ask me to bring over hot water... Wish I had told him I would charter a flight to bring him a kettle and billed it back. Needless to say, I didn't go."

-- Q Prime named Arcade Fire as the one band it wishes was on its roster that it doesn't currently manage. 

-- Q: "Would you rather fight 1 horse sized duck or 100 duck sized horses?" A: "The tally is in -- 5 votes for 100 duck sized horses."