After first creating websites for artists, MTV, VH1 and CMT are now offering an "artist hub" that will provide to artists opportunities on their respective platforms and additional opportunities with partners and brands. The hub is an extension of the artist websites MTV first launched last year that were followed by similar artist websites on the VH1 and CMT domains.
The artist hub takes these properties "back to our roots" of connecting artists with fans, said Van Toffler, president of Viacom Music Group, in a statement. The artist websites -- Artist.MTV.com, for example -- are also meant to connect artists with fans. Those sites are powered by direct-to-consumer company Topspin Media and soon allow artist to sell merchandise and tickets and collect tips from their artist pages.
Although there are many other places for artists to have an online presence -- Facebook, MySpace, Bandcamp, Reverbnation et al. -- these Viacom properties have the ability to create awareness. The channels are available in more 100 million homes and the network of music editorial sites attracts 8 million monthly unique visitors. One opportunity now being offered is rotation on MTV, VH1, CMT, MTV2, MTV Hits, MTV Jams, VH1 Soul and CMT Pure. Artists can use the hub to submit their music for consideration for placement in 1,200 hours of weekly music video programming. Artists will be chosen based on the activity of their MTV, VH1 or CMT artist pages.