Insomniac Events announced today that it would bring its marquee festival Electric Daisy Carnival to London for the first time in 2013, bringing its total editions worldwide to five (including Las Vegas, New York, Chicago, and Puerto Rico).
The single-day event is set for July 20 in Queen Elizabeth Olympic Park, the site of last year’s Summer Olympics, and will be produced in partnership with storied U.K. festival brand Cream -- a union potentially more meaningful than just one event. Cream founder and CEO James Barton has served as president of Electronic Music for Live Nation since the concert giant acquired his company in May 2012. Its involvement could indicate that Insomniac, long reported to be for sale (at least in part), is closer to sealing a U.S. deal with Live Nation.
“We are really excited to be collaborating with Insomniac for what will be a spectacular event this summer,” says Barton. “Electric Daisy Carnival is already an important and prominent international brand, and we believe it will thrive in the U.K. in 2013.”