Sony Music Entertainment and Ultra Music -- the EDM-focused record label, publishing house, management company and media platform owned and operated by Patrick Moxey -- have announced a globe-spanning strategic partnership between the two companies. As part of the deal Moxey was appointed to the newly-created position of president, electronic music for Sony Music and will report to Sony Music CEO Doug Morris.
Under the agreement, "covering A&R, distribution, international repertoire and more," Sony's electronic artists will be available for inclusion on Ultra's various compilation series, while Sony will avail itself of Empire Artist Management, Ultra Music's artist management wing. In addition, Sony and Ultra will "share resources to promote and market Ultra's artists worldwide."
Sony Music will distribute Ultra releases via RED in the U.S. and Sony Music Canada, while outside North America, Sony Music International and Ultra will share resources to promote and market Ultra's artists worldwide. Ultra Music will help promote and market Sony Music artists in the U.S. and Canada on a project-by-project basis.