Muve Music, the all-in-one subscription service by wireless carrier Cricket Wireless, revealed Tuesday it has surpassed 1.1 million subscribers less than two years after its launch.
Other on-demand music subscription services may get more attention both inside and outside the music industry, but Muve Music has quietly become one of the brighter spots in today's digital marketplace. The service, created from the ground up by Cricket, combines an unlimited music subscription service with a pay-as-you-go mobile phone service. Its catalog offers songs from all three majors and numerous independent distributors.
Tuesday's announcement means the top three on-demand subscription services in the U.S. are in roughly a dead heat. Spotify announced one month ago it had 1 million subscribers in the U.S. (and five million globally). It also has many more users of its free, ad-supported service. Rhapsody's last public announcement, in December 2011, put it at 1 million subscribers.