EMI has promoted Mark Dunn to VP of marketing, a new London-based role which reflects the rapid growth seen in music-DVD sales. He was most recently senior director, DVD and new formats, a post establ
EMI has promoted Mark Dunn to VP of marketing, a new London-based role which reflects the rapid growth seen in music-DVD sales. He was most recently senior director, DVD and new formats, a post established in 2002 to coordinate EMI's release schedule of music DVDs.
Dunn, who joined EMI in 1998 as senior analyst, strategic planning, is now overseeing EMI's catalog, compilations, special markets and DVD activities worldwide.
In a statement, Mark Collen and Matthieu Lauriot-Prevost, EMI Music's senior VPs of global marketing, jointly comment: "Mark has been instrumental in building our DVD schedule over the last 18 months and we're delighted that he has accepted this new and challenging role to devise and deliver initiatives worldwide that will help build our EMI Marketing businesses." Dunn reports to both Collen and Lauriot-Prevost.
EMI has enjoyed a surge of commercial success with various DVD releases in the past few years, highlighted by Coldplay's "Live 2003" and Robbie Williams' "What We Did Last Summer," which each shifted a million copies, according to the label.
EMI says its crop of music-DVD new releases grew from just over 200 in 2001 to more than 800 in 2003. EMI's current worldwide catalog of DVD titles is nearing 2,000.