4HIM's Chrisman Forms W/Squared Label

Solo album 'One' due in November.

Andy Chrisman, a member of the Dove Award-winning Christian music group 4HIM, is launching a label and prepping the release of a solo project, Billboard.biz has learned exclusively.

Chrisman and business partner Scott Pierre have formed W/Squared Records. The label, which is based near Orlando, Fla., will bow Nov. 9 with Chrisman’s “One,” the first solo album to be released by a member of 4HIM. W/Squared, which stands for “win-win,” will be distributed in association with Shelter Records through Word Distribution.

Chrisman and Pierre share label responsibilities and are initially outsourcing promotion, marketing and publicity functions. Chrisman is currently the only act, but the partners aim to sign others. “We are going to try to make all our mistakes with me,” says Chrisman, “and figure out what we do best as a company.”

Chrisman says he considered launching a label for several years, but had been looking for the right time and right people. “I went to Orlando about four years ago to help start a church there and to become a worship pastor,” says Chrisman, who will continue to record and tour with 4HIM. “It just awakened something in me that had been dormant since I was in college. All of a sudden, I got this new desire to do a solo project. I feel like I have something to say.”

“One” was produced by Chrisman's friend Bill Baumgart, Greg Bieck (Hall & Oates, Savage Garden) and Jamie Kenney (Kim Hill). In addition to his signature tenor vocals, the praise and worship album shows off Chrisman’s chops as a songwriter. “It’s an explosion of emotion,” he says. “It’s very pop because that’s what I’ve been doing for so long, and all the lyrics are vertical. This record is all about me telling God how great I think he is.”