IFPI Denmark Revamps Certification Levels

The Danish arm of IFPI has adjusted its certification criteria for gold and platinum albums, singles and music videos/DVDs in a move which reflects falling physical sales levels and the legitimization of digital formats.

The labels body says the move is effective retroactively from Feb. 1. Albums and full-length DVDs will be certified gold for physical shipments or download sales of 15,000 units, down from 20,000. Platinum albums/DVDs are now awarded for shipments of 30,000 units, down from 40,000.

Certification for physical product is based on shipment figures from labels/distributors; digital download statistics are provided by Nielsen Music Control.

Singles or individual downloaded tracks and single music videos/DVDs will now be certified gold for 7,500 units shipped/sold and platinum for 15,000 units, compared with the previous 4,000 and 8,000 units, respectively. The upwards adjustment results from the inclusion of digital downloads to players, computers and mobile telephones, as opposed to the previous system based on physical products only.

In a statement dated Feb. 20, IFPI Denmark said: "Criteria are periodically adjusted to reflect developments in the market and as an indication of sales in Denmark in proportion to sales in other countries."