Live Nation - SWAGG Partnership Allows Concertgoers To Purchase Merch Gift Cards With Mobile Phone

Have you ever been to a concert with a loved one or friend and wished you could text them some cool concert merch? Well, we're not quite there yet, but thanks to a just-announced partnership between Live Nation Merchandise and SWAGG, a mobile commerce application owned by Outlier Inc., you can get pretty darn close.

The new joint venture will allow consumers to purchase gift cards on their mobile phones through SWAGG for Live Nation merchandise which users can either keep for themselves or wirelessly send to friends.

The gift cards can be redeemed for concert merchandise such as posters, t-shirts or programs. SWAGG also gives consumers access to special offers and loyalty programs and the ability to personalize gift cards.