After today, the long strange trip that is the Grateful Dead's career may just get longer and stranger. Thanks to Curious Sense Inc., a digital-entertainment company that today announced it had obtained exclusive rights to the group's legendary music vault, the legendary band may soon have a digital resurrection, complete with interactive gaming and social media experiences.
"Right now we're figuring out the best way to use the band's music, characters and lore and translate it into a fun interactive experience," says Adam Blumenthal, founder of Curious Sense and a self-proclaimed Deadhead. "This is an innovative way to reach both old fans and prospective fans in a mass-market medium played by both kids and adults."
A recent report by eMarketer bears this out. The research group forecasted the social gaming market will surpass the $1 billion mark in 2011 with 62 million Americans playing at least one game a month.