MTV is naming its new digital music awards the OMAs - and leaving the "O" up for grabs.
The network is to announce Thursday that the O Music Awards will take place April 28. MTV is leaving the "O" undefined and open to interpretation from viewers.
The awards, the network said, "honor the migration of music to the digital space, and celebrate the art, artistry and technology of digital music." MTV plans to present an untraditional, heavily interactive award show, spread out across multiple screens, including the Internet, social media and mobile.