"The United States Postal Service has a long-standing tradition of honoring and depicting the events and people who have influenced American culture and history and have helped to define our nation," said Marie Therese Dominguez, vice president of Government Relations and Public Policy for the U.S. Postal Service "In the spirit of this rich tradition, we issue these new Forever stamps to celebrate Latin music legends and the distinctive musical genres and styles they each represented."
San Diego-based artist Rafael Lopez painted the stamp portraits and previously designed a meringue stamp for the postal service's "Let's Dance/Bailamos" series in 2005.
"My goal was that when you see the stamp, you hear the music," said the art director for the Latin music stamp series, Ethel Kessler.
The stamps will officially be unveiled in a ceremony at SXSW on March 16, when they will be available nationwide at post offices and on USPS.com.
Members of the Cruz, Quintanilla and Puente families are to attend the event, and Grammy-winning Austin group Grupo Fantasma is to perform.