What's the definition of "March Madness"? For most, it's the annual NCAA Men's Basketball tournament where 68 teams will compete for championship glory. In the legal sphere, it may be a lawsuit filed against CBS Broadcasting on Friday by a Kentucky rapper who believes the network's college basketball coverage unfairly took advantage of a national dance craze he helped spark.
The Cinderella in this lawsuit is Kensey "Kenzo" Rankin, a hip hop artist who created the song, "Do the Shizz." He owns the copyright to the song along with Gracie Prods and another man, Marcus Clark. Together, they allege that CBS has been exploiting the song without permission.
The song came to prominence last year thanks to basketball phenom John Wall, who starred last season as a point guard for Kentucky University before being drafted first overall by the Washington Wizards. Wall came to Kentucky with a lot of hype, and when he was introduced in 2009 to the adulating masses of Wildcat nation at Big Blue Madness, he did it in style.