Three mega-events in the California desert represent a remarkable accomplishment for California promoter Goldenvoice, the AEG subsidiary headed by Paul Tollett that, over the course of two weeks, produced three major festivals at the Empire Polo Grounds in Indio, Calif.: the Coachella Music Festival April 17-19, the Big 4 fest (featuring Metallica, Slayer, Megadeth and Anthrax) on April 23, and the Stagecoach Country Music Festival April 30-May 1.
The events posted a combined gross of more than $38 million and an aggregate attendance of more than 380,000, according to Goldenvoice officials.
The Coachella fest, with headliners Kings Of Leon, Arcade Fire, the Strokes and Kanye West, sold out again this year, accomplishing that feat in just six days. Coachella, one of the elite rock festivals in North America, drew 75,000 paid attendees per day over three days, for a gross of about $23 million and aggregate attendance of 225,000. The gross is up from $21.7 million last year and is a record for the festival.