UPS and Live Nation, the world's largest live entertainment company, announced a sponsorship alliance to make the touring industry a more eco-friendly business with new plans cut carbon emissions throughout different facets of the concert experience.
As part of the deal, Live Nation will buy certified carbon CO2 offsets from UPS, which will provide carbon neutral shipping to deliver tickets and merchandise to fans. UPS will launch a sustainability program geared towards eco-conscious artists looking to reduce their own footprint by providing them with measurements of their current carbon footprint, and then developing customized plans to further cut emissions.
"Managing the logistics of a concert tour is not unlike what UPS does for other high-stakes customers that require flawless execution," said UPS vice president, Ron Rogowski, in a statement. "We're very excited to now offer our insight and expertise to the live music industry by helping musical artists conduct their tours in the most environmentally-responsible manner."