American Idol creator Simon Fuller and Island Records founder Chris Blackwell announced a joint venture, Blackwell Fuller, Inc., Monday.
The partnership aims to help artists and content owners in the music and entertainment industries expand their audience. It will be operated out of Fuller's XIX Entertainment offices in London, New York, and Los Angeles.
"In the rush to create new media platforms in this incredibly explosive digital age, the business community generally relegates artists to the role of a mere spectator, often at their own expense," said Fuller in a statement. "We believe we have a unique opportunity to create new-media partnerships directly with the creators themselves and build a new model that will define the path for artists and creators for the new digital age."