Almost a year ago, Billboard published a story analyzing whether or not Katy Perry's "Teenage Dream" album had met its first-week sales expectations. In the weeks leading up to the album's release, Perry seemed omnipresent, and industry SoundScan prognisticators were projecting first week sales of 300,000 units to 700,000 units. EMI had shipped a million units in anticipation of a big first week and they weren't alone in their optimism.
But when the album only scanned 192,000 units in the debut week, according to Nielsen SoundScan, the entire industry, not just EMI, was shocked.
That story ended on this note: "Mark my words: I will bet you 'Teenage Dream' will sell more than [Perry's debut, 'One of the Boys']. 'Teenage Dream' will be one of those 'at the end of the day' records," a senior label exec said.