The X5 office features a piano as you walk in the lobby, which is why Joe McGinty will have an open invite to all the label's parties as the "Loser's Lounge" musical tribute founder and music director entertained guests with his vast song reportoire that ranged from "You Don't Own Me" to "California Dreamin;" Claire Jeffreys, the wife and business manager of singer/songwriter Garland Jeffreys listens in.
Claire Jeffreys watches as Joe McGinty (left) entertains the party on the hallway piano.
Talk at the party focused on the label's ambitious plans -- they want to own the first page of any genre search on iTunes to what impact the free streaming services of MOG and RDIO will have on Spotify. Also, there was a debate over what was a better song, "Spanish Town" or "Wild In the Streets" both written and recorded by Garland Jeffreys who was in attendance at the party.
From left, founder and CEO of X5 Johan Lagerlöf; eMusic VP of label relations Rob Wetstone; Greg Scholl, president of local integrated media for NBC-owned television stations; Dan Pifer, X5 chief product officer; and X5 CEO Scott Ambrose Reilly, also known as "Bullethead," all admire Pifer's office.