Fitz & the Tantrums with Hertz and Live Nation execs in New York on Monday. L-R: James King (Fitz And the Tantrums), John Wicks, Hertz Chairman and Chief Executive Officer, Mark P. Frissora, Noelle Scaggs, Fitz, Jeremy Ruzumna, Joe Karnes and Russell Wallach, President of Live Nation Network. (Photo: Christian Garibaldi)
Hertz and Live Nation on Monday announced a new multi-year marketing partnership dubbed "Movin' With Music" that will make Hertz vehicles a more intimate part of the concert-going experience. Starting Jan. 1, Movin' With Music will encompass artist partnerships, VIP parking at select Live Nation venues and a streaming music platform called Hertz Live Radio available at Hertz facilities and on buses. A Hertz online music store is slated for fourth-quarter 2012, and will allow members to redeem loyalty points in exchange for exclusive music downloads.
One of the first bands to be a part of Movin' With Music is Fitz & the Tantrums, the soul-pop band that performed at a press conference announcing the partnership at New York's Irving Plaza. Jerry Preyss, Hertz' VP of global innovation and marketing, said the band will be part of a major promotion to debut in the first half of 2012 that will include ticket giveaways and free rental cars for Tantrums shows at Live Nation venues.