Muve Music, the unlimited music service of mobile carrier Cricket Wireless, has reached 600,000 subscribers and is looking to expand to other markets, according to a report at The Guardian from the World Mobile Congress in Barcelona. The number is an unofficial estimate made by a senior product director, not an official figure released by the company.
In addition, this person told The Guardian the service is interested in expanding to other markets. He did not say if negotiations with foreign mobile carriers were in progress or specify which markets Muve is targeting.
The Muve service was created by Cricket to be built into its unlimited talk, text and web packages. It has licensed music from all four majors and a number of independent distributors. The cost of the service is embedded in the cost of the mobile plan - either $55 per month or $65 per month depending on the device. The service provides value for consumers but also has advantages for Cricket. Muve has said the service helps reduce customer churn and increase average revenue per customer, two factors that could be attractive to interested foreign mobile carriers.