Heinz Is On Their Side: Rolling Stones' Rice Krispies Commercial Referenced on 'Mad Men' (Video)

Rolling Stones Gather at London's Marquee Club On 50th Anniversary

Rolling Stones Gather at London's Marquee Club On 50th Anniversary

On Sunday's Mad Men, Heinz executive Raymond Geiger (John Sloman) suggests to Don Draper (Jon Hamm) that he get the Rolling Stones to sing a version of "Heinz is on my side" set to their hit song "Time is on my side" for the commercial promoting the company's baked beans.

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Draper and Harry Crane (Rich Sommer) set off in pursuit of the Rolling Stones, managing to set up a meeting backstage at their concert at the Forest Hills Tennis Club. Don is dubious but Harry says, "The manager sounded greedy."

Once they arrive at the concert, the meeting keeps getting delayed and Harry and Don end up talking to a couple of college women who managed to get backstage. When one expresses skepticism to Don that the Stones would do a commercial, he says, "They did one for cereal in England … three years ago." The coed rolls her eyes.

Turns out, the Rolling Stones did do a cereal commercial--for Rice Krispies (see above). The song, according to Dangerous Minds, was written by Brian Jones and ran on British TV in 1964.

The television band the Partridge Family, as noted by the Miami New Times, shilled for the cereal brand in in the early-1970s. (see below).