Franchising festivals is nothing new: Ultra Music Festival announced events in Argentina, Ibiza, Poland, Korea, and Brazil this year. With Rotella's notoriously hands-on approach, it's doubtful that he'd hand over the reigns to local promoters, as Ultra is doing. But with EDM still claiming the majority of its fans overseas, it's not a surprising move.
However, getting into the messy business of managing, and potentially building venues large enough to accommodate EDC's big show seems a rather strange desire for the businessman.
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"Fairgrounds are built for fairs, racing tracks for racing, arenas for sports," said Rotella (EDC Las Vegas takes place at the Las Vegas Motor Speedway; EDC New York in the parking lot of Met Life Stadium). "So for me, that is something: An adult Disneyland for what I do. I'd rent it out to other producers; I would focus on dance music. Just to create the ultimate experience in a venue."
Rotella is battling charges related to allegedly embezzling millions of dollars from the Los Angeles Coliseum, at which he hosted EDC in 2010.
Additional Reporting by Lauren Lipsay.