Under the guidance of his boss, RCA executive president of promotion Joe Riccitelli, Adrian Moreira, 39, has helped the label continue its run as the market-share leader at adult top 40/hot AC with hits from such acts as Kelly Clarkson, Gavin DeGraw and Maroon 5. That continued success earned Moreira a promotion from senior VP of adult promotion to senior VP of all formats, but many challenges remain, as RCA Records absorbs Arista, J Records and Jive.
Moreira says, "The caliber and depth of our combined artist roster is impeccable, and managing such a high volume of releases is no easy feat, but hearing our impact across multiple formats at radio is truly rewarding." Moving forward, Moreira is embracing social networking, mobile and emerging technologies to help spread the word on his artists. "While the music industry has certainly had its share of hurdles over the last decade or so, the ubiquity of music and its ease of access also provides us with a wealth of exciting new opportunities," Moreira says.
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