A new Nielsen study says teens prefer free, ad-supported streaming over other methods of listening to music. That finding is actually the least surprising item in a report that puts into proper context the ways teens -- and other age groups -- experience and discover music.
Nielsen's "Music 360" report is the result of 3,000 online surveys into the ways people buy, discover and listen to music. There are a number of interesting findings in the report, such as that both digital formats are seen as a better value than the CD. But Nielsen highlights does a good job highlighting the most valuable aspects of study that relate to young consumers.
Common knowledge holds that teens don't buy music, listen to MP3s instead of the radio and acquire all their music through illegal file sharing. Yet the average teen has more normal listening and discovery characteristics than one might expect given the hyperbole easily found in today's media. Teens are obviously more digitally adept than other age groups, but they have not entirely rid themselves of their parents' media formats.