Joseph Kahn, the director for Taylor Swift's record-breaking music video for "Look What You Made Me Do," among others, took to Twitter on Wednesday (Aug. 30) to express his frustrations with what he perceived to be gendered double standards within the industry.
"If I plan something as a man I'm a 'genius,'" he tweeted. "If Taylor as a woman plans something she is 'manipulative.' Double standards. This is wrong."
If I plan something as a man I'm a "genius." If Taylor as a woman plans something she is "manipulative." Double standards. This is wrong.
— Joseph Kahn (@JosephKahn) August 30, 2017
The first single from Swift's upcoming album Reputation has polarized critics, with some praising it as a new direction for the singer and others decrying it as petty and flawed. The video, which premiered Sunday during MTV's Video Music Awards, was similarly polarizing, with some unflatteringly comparing stills from the video to Beyoncé's video for "Formation."
Kahn previously defended the video against these allegations, tweeting Friday (Aug. 25) that Swift's video was "not in [Beyoncé]'s art space" and that he had nothing but "love and respect to Bey."
I've worked with Beyoncé a few times. She's an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey.
— Joseph Kahn (@JosephKahn) August 26, 2017
The music video for "Look What You Made Me Do" averaged 30,000 views per minute in its first 24 hours and currently holds the record for most YouTube and Vevo global streams in a 24-hour period.