K-pop girl group TWICE have returned with a new mature style for their song “Fancy.”
“Fancy” is a bouncing electro-pop track that keeps the group’s quintessentially retro-inspired, addicting sound while turning to a bit of a bolder styling that revels in dynamic synths and playful digital quirks. The group’s vocals take on a bit more of a mature, sultry tone during the verses, but TWICE maintains their exuberant, upbeat energy for the song’s chorus.
"Fancy" -- the group's first Korean single of 2019, and the lead track off of their seventh EP Fancy You -- was released alongside a music video that matches the song's stylistic shift. The visual introduces individual members in vibrant, stylish looks surrounded by vivid backdrops while the group itself switches off between bold black numbers and colorful “Fancy” outfits, much of which features Chanel’s signature double “c” logo.
Just as the song itself shows a shift for the group towards a bit more of a sophisticated styling from their past singles all the while keeping TWICE’s signature sound, the music video alternates between feelings of decadence and playfulness, largely thanks to the CGI graphics that bolster the nine member’s performances. All the while, TWICE shows off powerful choreography.
Following the release of the song and music video, its title and member Chaeyoung trended worldwide on Twitter as fans lauded the rapper’s standout role in the song and music video.
"Fancy" was co-written by Black Eyed Pilseung, who has written many of TWICE's past hits including 2015 debut single "Like Ooh-Ahh" and 2016's "TT." The songwriting duo, which consists of Rado and Choi Kyu-sung, are credited alongside Jeon Goon.
TWICE's new EP also notably features “Girls Like Us,” which was co-written by MNEK and Charli XCX, and features lyrics penned by TWICE’s Jihyo. Momo, Sana, and Chaeyoung are also credited on the album as co-lyricists.
TWICE recently announced their upcoming Fancy You world tour, which will bring them to North America this summer. It follows their recently completed Japanese dome tour, the first-ever by a female K-pop group.
Watch the music video for TWICE’s “Fancy” here: