They’ve conquered South Korea with their infectious hits, and in the music video for their latest single “Signal,” K-pop girl group TWICE looks to extend their reach off-planet.
The nine-member act dropped “Signal,” the title track from their fourth EP, on Monday (May 15) simultaneously with a quirky music video that had the song’s erratic sound acting as the backdrop to TWICE’s attempt at winning over the heart of a blue-faced alien.
Twice’s first song produced by J.Y. Park, the founder and head of their label JYP Entertainment, “Signal” diverges from the girl group’s vibrant brand of colorful, effusive pop. Instead, the bass-focused single begins with a deadpan rap that builds into a groovy electropop melody used to relay the song’s earworm of a hook, while the talk-rap serves as a clapping refrain throughout the remainder of the track before turning into the "Signal" outro.
Though the song is something new for Twice, the brightly hued music video is reminiscent of some of their past videos: the zombies of their 2015 debut track “Like Ooh-Ahh” are swapped with aliens, while the camera-headed mascot of last year’s “Cheer Up” returns for a cameo. And, like all Twice videos, each member of the girl group is differentiated by an identifying factor. In this case, each member has a unique superpower with which she tries to impress the extraterrestrial lover.
Along with the title track, Twice’s Signal EP contains six other tracks, including “Eye Eye Eyes,” a light-hearted, airy song with lyrics written by members Jihyo and Chaeyoung.
With over half a billion views on YouTube and a presence on multiple Billboard charts, Twice has become one of the K-pop industry’s most dominant girl groups since “Like Ooh-Ahh” was released two years ago. Their last album, Twicecoaster: Lane 2, peaked at No. 4 on the World Albums chart, while their February single “Knock Knock” hit No. 5 on the World Digital Song Sales chart.