Entertainment Marketing Agency, The Syndicate, has announced the acquisition of digital marketing and creative services company, Sneak Attack Media.
The addition of Sneak Attack builds out The Syndicate's marketing department with a digital and social services arm and joins the company’s PR and radio departments as another pillar of the entertainment marketing agency.
Led by partners Tracey Zucatti, Jon Landman and Chris Elles, The Syndicate is a boutique agency that was spent the last two decades working with clients such as Taco Bell, UGG and Weight Watchers to HBO, truTV, IFC and Showtime, along with many Grammy award-winning musicians, comedians and record labels.
"It is game-changer for us and for our future clients. It really gave us an opportunity to not only work with great people, but also people we respect and trust," Landman tells Billboard.
"We have worked with plenty of clients in the digital space prior to this, but what we really liked about this opportunity was to bolster the things that we already did and also have the ability to build them out in a bigger way," Landman adds.
Opened in 2006 and led by president Marni Wandner, Sneak Attack has been building audiences for musicians, brands and more through tailored digital strategies. Sneak Attack has worked with David Crosby, Ani DiFranco, The Cult, Joni Mitchell, Calvin Harris and brands like Sounds of Vinyl.
“Our goal with our clients has always been to build their audiences in the most creative way possible. Being a part of the Syndicate and being part of a comprehensive agency is going to let us do that in even more ways,” says Wandner. “Now that we are part of a whole, we can expand upon the services that we are providing already and be an all-encompassing agency together.”
Sneak Attack will be absorbed under The Syndicate name with their flagship offices in Weehawken, New Jersey. The two brands will come together under one name and share their long lists of clients.
“We are bringing in all of the clients that we are currently working with and clients that we’ve had relationships with for over a decade to make them our collective clients and vice versa,” Wandner tells Billboard. “We see it as an opportunity to provide all of our collective services to all of our collective clients.”
“Marni has been a trusted colleague for a long time. It came up in conversation that we wanted to do more together,” says Landman. “Then it came down to, her team is really good. At the end of the day we wanted to boost our agency and also be able to create something that people want.”