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We use common tracking technologies.


We collect personal information about users over time and across different websites and devices when you use this website or service.  Third parties also collect personal information this way on our sites and services. To do this, we use several common tracking tools. Our vendors and partners may also use these tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.

We may use both “session” cookies and “persistent” cookies on this website. Session cookies will generally be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date. For further details, see the table below, consult the help menu in your browser or visit www.allaboutcookies.org.


We use tracking technologies for a variety of reasons.


We and our partners use tracking tools:


·      To recognize new or past visitors and customers.


·      To store your password if you are a subscriber.


·      To improve our website.


·      To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).


·      To observe your behaviors and browsing activities over time across multiple websites or other platforms.


·      To better understand the interests of our customers and our website visitors.


We use specific tracking technologies.

Here is more information about certain tracking technologies cookies we currently use on our sites. We use all of these tracking technologies to improve our site and the experience of our visitors:


Type Service Purpose
Statistics Google Analytics We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. To opt out of being tracked by Google Analytics visit https://tools.google.com/dlpage/gaoptout
Statistics Chartbeat Chartbeat provides real-time analytics to our editors so we can identify popular and highly-engaged content and promote it more effectively. To opt out of being tracked by Chartbeat visit https://chartbeat.com/privacy/#contact
Statistics Moengage Moengage enables native browser-based chart and news alerts for Chrome and Firefox users who request to see these alerts. To opt out of being tracked by Moengage on our site email us at privacy@mrcentertainment.com
Statistics Comscore Comscore tracks and indexes broad metrics about site usage which are used to market the site to potential advertisers and other Comscore subscribers. To opt out of being tracked by Comscore visit https://www.comscore.com/About-comScore/General-Data-Protection-Regulation-GDPR/Data-Subject-Rights?cs_edgescape_cc=US
Statistics Native AI Native AI provides engagement statistics at an aggregate level for use in content programming and internal business analysis. To opt out of being tracked by Native AI visit https://www.native.ai/privacy
Analytics Sailthru Sailthru tracks on-site behavior for our email subscribers to provide improved content recommendations to users and granular user-based analytics to our business. To opt out of being tracked by Sailthru on our site email us at privacy@mrcentertainment.com
Advertising Brightcove We use Brightcove to deliver our own video content to visitors. To opt out of being tracked by Brightcove visit https://www.brightcove.com/en/legal/privacy
Advertising DFP We use Google’s DFP product to deliver advertisements which subsidize the free delivery of our content to visitors. To opt out of being tracked by DFP visit http://optout.aboutads.info/?c=2&lang=EN
Advertising MOAT Moat provides engagement metrics on our advertisements. To opt out of being tracked by MOAT on our site email us at privacy@mrcentertainment.com
Advertising Krux Salesforce DMP is a data management platform that allows granular segmentation and targeting of our site users, for use in content delivery and ad targeting. To opt out of being tracked by Krux visit http://optout.aboutads.info/ or http://optout.networkadvertising.org
Advertising Iris.TV Iris.TV enables a continuous play experience on our own video players, which is based on visitors’ video history and their expressed preferences via a thumbs up/thumbs down utility within the video player. To opt out of being tracked by Iris.TV on our site email us at privacy@mrcentertainment.com
Advertising Disqus Disqus provides a commenting platform for our visitors, and also delivers advertisements through that platform. To opt out of being tracked by Disqus visit https://help.disqus.com/commenting/gdpr-delete-or-access-user-data
Advertising Zergnet Zergnet provides content recommendations on our site. To opt out of being tracked by Zergnet on our site email us at privacy@mrcentertainment.com
Advertising Facebook We use Facebook on our site to track the effectiveness of our stories that are distributed socially, as well as any marketing efforts we may engage in. To opt out of being tracked by Facebook visit http://optout.aboutads.info/
Advertising KeyWee We use KeyWee to market our content on Facebook, and track the effectiveness of those content promotions. To opt out of being tracked by KeyWee on our site email us at privacy@mrcentertainment.com
Advertising Quora We partner with Quora to provide answers to questions from Quora’s community. Quora tracks the performance of those answered questions by tracking their users on our site. To opt out of being tracked by Quora visit http://www.youronlinechoices.eu


We engage in interest-based advertising.


We and our partners display interest-based advertising using information gathered about you over time across multiple websites, devices, or other platforms.  This might include apps.


Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave a website, encouraging you to return. These ads may be served after you leave our website, or after you leave the websites of third parties. They also include ads we and our partners think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.



How do we gather relevant information about you for interest-based advertising?


To decide what is relevant to you, we and our partners use information you make available when you interact with us, our affiliates, and other third parties. This information is gathered using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We and our partners might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information.


You can control certain tracking tools.

To opt-out of specific cookies, follow the instructions in the “We use specific tracking technologies” section above.

Your browser may give you the ability to control cookies.  How you do so depends on the type of cookie.  Certain browsers can be set to reject browser cookies.  To control flash cookies, which we may use on certain websites from time to time, you can go here.  Why?  Because flash cookies cannot be controlled through your browser settings.




Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a U.S. website not to track you. These features are not all uniform. We do not currently respond to those signals.  

If you block cookies, certain features on our sites may not work.  If you block or reject cookies, not all of the tracking described here will stop.


Certain options you select are browser and device specific.


You can opt-out of online behavioral advertising.


The Self-Regulatory Program for Online Behavioral Advertising run by the Digital Advertising Alliance provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes via the “Your Ad Choices” tool, click here.


Certain choices you make are both browser and device-specific. . If you opt out of online behavioral advertising (or interest-based advertising) or reject cookies, this will not stop you from seeing advertising – this will just not be tailored to your interests and therefore is less likely to be relevant to you.


To learn more about Cross-App Advertising, please visit www.networkadvertising.org. You can find instructions on how to use consumer choice mechanisms provided by major mobile operating systems here: http://www.networkadvertising.org/mobile-choices.



If you have any questions about this cookie policy or our treatment of your personal data, please contact us:

Billboard.com is part of MRC Media & Info, a division of MRC

1540 Broadway

New York, New York 10036




Last updated: October 2018