Jennifer Breithaupt: The 2015 Billboard Power 100
NO. 22

Jennifer Breithaupt

42, Senior vp global entertainment, Citi

Last year's rank: 24

For a music business that suffered double-digit decreases in recorded-music sales in 2014, brands are the new banks and Breithaupt is the music industry's most invested power broker. She sells millions of tickets to Citi card members each year (estimated by sources to be three times the amount of closest rival American Express) through the company's role as the official credit-card partner to Live Nation, as well as intricate deals with tours for Katy Perry, One Direction, Lady Gaga and Billy Joel's historic Madison Square Garden residency. As a result, entertainment spending is up a whopping 12 percent among Citi card members, with global expansion into 19 countries already complete. Says Breithaupt, "We did a lot of heavy lifting to offer more exclusive entertainment opportunities around the world, so we're excited to hit the ground running this year."

DEFINITION OF POWER: "Margaret Thatcher's quote, 'Being powerful is like being a lady. If you have to tell people you are, you aren't.'"