A week into her new gig running UMPG, Gerson gathered her staff for a town hall meeting at their Santa Monica, Calif., offices and began her speech by outlining all the things she's not. "I introduced myself by telling them, 'I'm not a lawyer or an accountant or a copyright expert, a songwriter or a musician,'" says the Philadelphia native, who arrived from Sony/ATV in January. "What I am is passionate about music." Gerson is looking to lead a cultural shift for the company, which boasts annual revenue of $900 million. Her mantra is "music first," with honesty a close second. Says Gerson: "Labels, publishers, artists and their representatives -- we have to redefine how we do business with each other. There shouldn't be any secrets between us. We're partners."
VACATION SPOT: "Over my five-month sabbatical, I was in Nevis, which I loved."